In his 1958 ethnography of life in "Montegrano," an impoverished village in the South of Italy, Edward Banfield contended that peasants and others in the village were "amoral familists" who acted to benefit the short-term interests of their nuclear families, assumed that others would do likewise, and avoided civic commitments. Banfield suggested that enlightened self-interest (or what in value competition terms would be called egoistic values) on the part of villagers could help the situation, and made proposals for monitored local government and expansion of education, while expressing pessimism about the prospects for such measures being tried:
http://www.amazon.com/Moral-Backward-Society-Edward-Banfield/dp/0029015103
Assuming the basic accuracy of Banfield's portrayal of uncooperative, often unhappy villagers in Montegrano in the mid-1950s--though there has been a dispute about whether he underrated community networks in the village and by extension in Southern Italy in general http://www.arts.mun.ca/congrips/newsletter/44%20-%20Fall%201995.pdf --there is a question as to whether his portrayal of social dysfunction applies to traditional societies in general. I'm doubtful that it does; the uncooperativeness, miseria,and strong if inchoate group antagonisms between the peasants and the gentry in Montegrano that Banfield describes seem closely connected to the village being a lagging part of a more or less modern Italian state.