I've been reading/dipping in Evolution: the First Four Billion Years, a collection of essays and encyclopedia entries edited by Michael Ruse and Joseph Travis. What follows is a partial list with notes on major figures in the field who seemed from their brief bios to combine sociobiology/evolutionary psych or work relevant to it with optimality modeling of some kind; omitted are people like E.O. Wilson, Dawkins, Hamilton, and Trivers whom I've already got some kind of line on:
1. Richard Alexander--Darwin and Human Affairs (1979); The Biology of Moral Systems (1987); UMIch emeritus--morality as indirect reciprocity; level and type of tech unclear from bio;
2. Luigi Cavalli-Sforza--Cultural Transmission and Evolution (1981); The Neolithic Transition and the Genetics of Population in Europe (1984); Stanford emeritus--in addition to the distribution of genes work I associate him with, C-S has modelled cultural transmission; level and type of tech unclear;
3. John Gillespie--The Causes of Molecular Evolution (1991)--uses mathematical models to contend that variable environments strongly affect molecular evolution, thus countering "neutral theory"; no direct connection to social behavior; high tech;
4. Motoo Kimura--The Neutral Theory of Molecular Evolution (1983)--the flip side and predecessor of Gillespie; uses math to advance neutral theory, i.e., the idea that most DNA changes are random rather than adaptive; high tech;
5. George Williams--Adaptation and Natural Selection (1966)--criticism of group selection, progress, increased complexity claims--level and type of tech unclear.